Sharing the beauty of Filipino literary stories with the world
Client
Tahanan Books is a publishing company based in the Philippines that specializes in producing high-quality books that reflect the country's culture, heritage, and traditions. They publish a wide range of titles, including children's books, young adult fiction, and non-fiction works on Philippine history, art, and culture. Tahanan Books is committed to promoting literacy and cultural awareness in the Philippines and beyond.
My role
As a UI/UX Designer at Fieldwork Studio, I played a crucial role in bringing the client's vision to life by crafting designs that not only met their expectations but also translated seamlessly for the Shopify Developer to execute.
Background
Project overview
The company's goal was to elevate their online presence in both their US and PH stores by scaling their website from WordPress to Shopify. They aimed to organize their content in a well-structured manner and create a simple, yet visually stunning interface to attract more customers and increase book sales. Ultimately, the redesign was intended to elevate their reputation as one of the foremost leaders in the children's book space, solidifying their position in the market.
Target audience
This website redesign aimed to capture the hearts and minds of Filipino parents who yearn to instill a deep appreciation for their heritage and culture in their children. But their ambitions extended beyond the borders of the Philippines, as they also sought to reach out to Filipinos residing abroad through their US website, enabling them to stay connected to their roots and share their heritage with the next generation, no matter where they are in the world.
The challenge
How might we provide users with a well-organized content so they can find the books they want and need?
Process
Providing a well-organized content
To create an intuitive and user-friendly website for Tahanan Books, we dedicated significant time to planning and strategizing before delving into the visual design phase. Our focus was on designing an effective categorization system that enabled users to find the books they want and need easily. This involved analyzing user behavior to identify the most common search and sorting styles and incorporating these into our design.
Our approach involved incorporating age-range systems and other distinct book categorizations such as popularity, age, language, and more. By implementing these features, users had access to a well-structured library of books, tailored to their specific needs and preferences. This improved their browsing experience and increased the likelihood of finding the books they wanted and needed.
Outcome
The website redesign project for Tahanan Books delivered exceptional results that had surpassed the client's expectations. Through careful planning and strategic execution, we had created a visually stunning and intuitive platform that provided users with a seamless browsing experience, enabling them to effortlessly find the books they desired. As a result, Tahanan Books' online presence was elevated, attracting a wider audience and boosting book sales. The impact of this project extended beyond the digital realm, as it helped to foster a love for literature and an appreciation of culture in future generations.
You can view the redesigned website at www.tahananbooks.com
Let’s create
the next big thing!
the next big thing!
Feel free to reach out for collaborations or if you just want to say hello.
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